Bibliograph

L.L. Bean, the making of an American icon, Leon Gorman

Type

Label

L.L. Bean, the making of an American icon, Leon Gorman

Language

eng

Bibliography note

Includes bibliographical references (pages 283-289) and index

Illustrations

illustrationsplates

Index

index present

Literary Form

non fiction

Main title

L.L. Bean

Nature of contents

bibliography

Oclc number

67374933

Responsibility statement

Leon Gorman

Review

"Written by Leon Gorman, grandson of founder Leon L. Bean, this is the first authoritative, true-to-life account of the iconic retailer and its colorful history and culture. This story candidly reveals Gorman's behind-the-scenes struggles to preserve the identity behind L.L. Bean as he also opens the door to needed change." "Throughout his narrative, Gorman weaves themes that will resonate with managers and general readers alike, including how to: build a powerhouse brand around bedrock beliefs and values; balance growth and tradition; craft and preserve an authentic corporate identity; extract maximum value from major transformation initiatives; create a platform for growth in a time of accelerating change and stiffening competition; and maintain family ownership in today's transient and highly volatile retail arena."--Jacket

Sub title

the making of an American icon

Classification